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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Management : journal of contemporary management issues"
~subject:"Brand"
~subject:"Konsumentenverhalten"
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Brand
Konsumentenverhalten
B-to-B-Marketing
16
Business-to-business marketing
16
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
4
Lieferantenmanagement
4
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Brand management
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Confidence
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2006-2007
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European journal of marketing : EJM
Management : journal of contemporary management issues
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
26
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
Journal of business research : JBR
12
Journal of business-to-business marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of personal selling & sales management
4
SpringerLink / Bücher
4
Journal of retailing and consumer services
3
The journal of product & brand management
3
Gabler Edition Wissenschaft
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Gabler Research
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Journal of business market management : JBM
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Research
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer eBook Collection
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The journal of personal selling & sales management : JPSSM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Applied Marketing Science /Angewandte Marketingforschung
1
Asia Pacific business review
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Berichte aus der Betriebswirtschaft
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Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management ; Vol. 4
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Businesses
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Central European business review : CEBR
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Challenges for the trade of Central and Southeast Europe
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ECONIS (ZBW)
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Industrial relationships : branding and purchasing decisions in the pumps market
Faganel, Armand
;
Abramič, Bor
;
Bratina, Danijel
- In:
Management : journal of contemporary management issues
27
(
2022
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10013502553
Saved in:
2
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
3
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
4
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
5
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
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