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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Management : journal of contemporary management issues"
~subject:"Brand"
~subject:"Supplier relationship management"
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Search: subject_exact:"B-to-B-Markenführung"
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Brand
Supplier relationship management
B-to-B-Marketing
16
Business-to-business marketing
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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Lieferantenmanagement
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Confidence
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2006-2007
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Abramič, Bor
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Bratina, Danijel
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Christodoulides, George
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Faganel, Armand
1
Folse, Judith Anne Garretson
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European journal of marketing : EJM
Management : journal of contemporary management issues
Industrial marketing management : the international journal for industrial and high-tech firms
342
The journal of business & industrial marketing
150
Journal of business-to-business marketing
76
Journal of business research : JBR
73
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
SpringerLink / Bücher
14
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of personal selling & sales management
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Research
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of product & brand management
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
European journal of marketing
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
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Industrial relationships : branding and purchasing decisions in the pumps market
Faganel, Armand
;
Abramič, Bor
;
Bratina, Danijel
- In:
Management : journal of contemporary management issues
27
(
2022
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10013502553
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
4
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
5
Antecedents of collective-value within business-to-business relationships
Pinnington, Bruce Douglas
;
Scanlon, Thomas J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009525885
Saved in:
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