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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Animal protection"
~subject:"Brand"
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Animal protection
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Markenimage
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European journal of marketing : EJM
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
8
The journal of product & brand management
4
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Agrekon
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Arbeitspapier zur Schriftenreihe Global Branding
1
Asia Pacific business review
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Australasian marketing journal
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Bangladesh journal of political economy
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British journal of management
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CESifo Working Paper Series
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Cogent business & management
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European research studies
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Faculty & research / Insead : working paper series
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Food policy : economics planning and politics of food and agriculture
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Gabler Research
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Gabler-Edition Wissenschaft / Marken- und Produktmanagement
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Global business review
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Higher School of Economics Research Paper
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Impulse für die Markenforschung und Markenführung
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International journal of consumer studies
1
International journal of economic research
1
International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and standards
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
2
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
3
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
4
Zur Messung markenspezifischer Risikowahrnehmungen mit der Means-End-Analyse
Herm, Steffen
;
Gall, Katja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 161-174
Persistent link: https://www.econbiz.de/10003743093
Saved in:
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