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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~person:"Kitchen, Philip J."
~subject:"Marketingmanagement"
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Marketingmanagement
Marketing management
4
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1
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Kitchen, Philip J.
Balmer, John M. T.
6
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Melewar, T. C.
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Hammervoll, Trond
3
O'Cass, Aron
3
Simkin, Lyndon
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Lee, Wai Jin
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Nel, Deon
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Pitt, Leyland F.
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Reid, David McHardy
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European journal of marketing : EJM
Marketing intelligence & planning
Journal of marketing communications
3
Journal of business strategy
2
A reader in marketing communications
1
EuroMed journal of business
1
Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing : metaphors and metamorphosis
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
Working paper / Department of Commerce, College of Business, Massey University
1
Working papers / Department of Commerce, College of Business, Massey University
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
3
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
4
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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