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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Advertising effects
Beziehungsmarketing
Consumer behaviour
640
Konsumentenverhalten
639
Brand management
129
Markenführung
129
Brand image
122
Markenimage
122
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80
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Relationship marketing
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Emotion
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Viral marketing
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Personality psychology
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Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Cauberghe, Veroline
2
Chen, Qimei
2
Dagger, Tracey S.
2
Dahlén, Micael
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Doorn, Jenny van
2
Guha, Abhijit
2
He, Hongwei
2
Ilicic, Jasmina
2
Kulczynski, Alicia
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Laurent, Gilles
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Lim, Jeen-su
2
Paulssen, Marcel
2
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2
Plakoyiannaki, Emmanuella
2
Romaniuk, Jenni
2
Roulet, Raphael
2
Sayman, Serdar
2
Septianto, Felix
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Vlachos, Pavlos A.
2
Aali, Abdulrahman Yousef al-
1
Abosag, Ibrahim
1
Ahuvia, Aaron
1
Ai, Yijie
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
521
Journal of business research : JBR
494
International journal of hospitality management
185
Journal of marketing communications
159
International journal of advertising : the review of marketing communications
145
Psychology & marketing
130
The journal of product & brand management
127
The journal of services marketing
118
The journal of brand management : an international journal
108
Journal of promotion management : innovations in planning and applied research
98
Journal of the Academy of Marketing Science
95
Asia Pacific journal of marketing and logistics
94
International journal of advertising : the quarterly review of marketing communications
94
Cogent business & management
89
International journal of internet marketing and advertising : IJIMA
89
Marketing intelligence & planning
86
Journal of hospitality marketing & management
83
Journal of retailing
78
Journal of travel and tourism marketing
76
International journal of contemporary hospitality management
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of strategic marketing
73
Journal of marketing
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of promotion management : JPM
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
The service industries journal
65
The international review of retail, distribution and consumer research
61
Tourism management : research, policies, practice
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of electronic marketing and retailing : IJEMR
60
Journal of advertising research
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of service management
56
SpringerLink / Bücher
56
Journal of marketing research : JMR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
The journal of consumer marketing
55
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ECONIS (ZBW)
145
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
7
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
8
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
9
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
10
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
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