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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Routledge international handbooks"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Identification"
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Carrillat, François A.
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European journal of marketing : EJM
Routledge international handbooks
Sport marketing in a global environment : strategic perspectives
Sport management review
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On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
2
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
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