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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~person:"Anker, Thomas Boysen"
~person:"Le Nguyen Hau"
~subject:"Kundenwert"
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Kundenwert
Betriebliche Wertschöpfung
3
Beziehungsmarketing
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Customer value
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Relationship marketing
3
Value creation
3
Customer integration
2
Kundenintegration
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Brand management
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Consumer behaviour
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Consumer value
1
Consumer-dominant logic
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Customer co-created value
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Customer engagement
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Customer participation
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Customer satisfaction
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Dienstleistungssektor
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Energy
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Konsumentenverhalten
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Kundenzufriedenheit
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Logic
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Logik
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Markenführung
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Marketing theory
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Participation
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Product-dominant logic
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Service industry
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Service quality
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Service-Dominant Logic
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Service-dominant logic
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Services marketing
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Anker, Thomas Boysen
Le Nguyen Hau
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European journal of marketing : EJM
Service business
International journal of quality innovation
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
3
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Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
2
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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