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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of business & industrial marketing"
~person:"Burton, Jamie"
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The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
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