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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Produktqualität"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand image
Produktqualität
Brand management
510
Markenführung
510
Markenimage
413
Consumer behaviour
409
Konsumentenverhalten
409
Brand
267
Markenartikel
265
Beziehungsmarketing
126
Relationship marketing
126
Social Web
65
Social web
65
Marketing management
60
Marketingmanagement
60
Internet marketing
58
Online-Marketing
58
Advertising effects
49
Werbewirkung
49
Brand loyalty
48
Emotion
36
Markentreue
36
Luxury goods
35
Luxusgüter
35
Brand extension
33
Markentransfer
33
USA
31
United States
30
Brand equity
29
Branding
28
Corporate Social Responsibility
28
Corporate social responsibility
28
Social media
28
Brand architecture
26
Corporate reputation
26
Firmenimage
26
Markenarchitektur
24
Personality psychology
24
Persönlichkeitspsychologie
24
Viral marketing
24
Virales Marketing
24
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413
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Article in journal
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416
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English
416
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Guzman, Francisco
10
De Chernatony, Leslie
5
Roper, Stuart
5
Delgado-Ballester, Elena
4
Pappu, Ravi
4
Tseng, Timmy H.
4
Wallace, Elaine
4
Broyles, S. Allen
3
Buil, Isabel
3
Christodoulides, George
3
Fetscherin, Marc
3
Grohmann, Bianca
3
Hakala, Ulla
3
Jevons, Colin
3
Leingpibul, Thaweephan
3
Maehle, Natalia
3
Melewar, T. C.
3
Rindell, Anne
3
St. Davčik, Nebojša
3
Abosag, Ibrahim
2
Ahmad, Fayez
2
Anselmsson, Johan
2
Aspara, Jaakko
2
Aurier, Philippe
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Bian, Xuemei
2
Brexendorf, Tim Oliver
2
Brodie, Roderick J.
2
Burmann, Christoph
2
Cuneo, Andres
2
Davari, Arezoo
2
Davis, Donna
2
Diamantopoulos, Adamantios
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Faßnacht, Martin
2
Flight, Richard L.
2
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European journal of marketing : EJM
The journal of product & brand management
Journal of business research : JBR
478
The journal of brand management : an international journal
336
Journal of retailing and consumer services
245
Psychology & marketing
136
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
International journal of hospitality management
82
Marketing intelligence & planning
80
Journal of international consumer marketing
74
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Marketing letters : a journal of research in marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Journal of marketing research : JMR
45
Tourism management perspectives : TMP
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
42
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ECONIS (ZBW)
416
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1
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416
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
5
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
9
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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