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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of services marketing"
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European journal of marketing : EJM
The journal of services marketing
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Business strategies for economies in transition : book of readings on CEE countries
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Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
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