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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"UTB"
~subject:"Communication"
~subject:"Markenführung"
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Search: subject:"Kommunikation"
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Communication
Markenführung
Marketing management
130
Marketingmanagement
130
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
24
Marketing
24
Kommunikation
20
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17
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17
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Kitchen, Philip J.
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Lee, Wai Jin
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1
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European journal of marketing : EJM
UTB
Games and economic behavior
125
Journal of business research : JBR
102
SpringerLink / Bücher
94
Corporate communications : an international journal
84
Journal of economic theory
84
Journal of economic behavior & organization : JEBO
79
International journal of business communication : IJBC ; a publication of the Association of Business Communication
66
Journal of communication management : an international journal
60
Management communication quarterly : an international journal
51
The journal of brand management : an international journal
51
International journal of business communication : IJBC : a publication of the Association for Business Communication
47
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46
CESifo working papers
43
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of behavioral and experimental economics
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Discussion paper series / IZA
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Economics letters
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Discussion paper / Centre for Economic Policy Research
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Experimental economics : a journal of the Economic Science Association
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European research studies
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Journal of strategic marketing
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Theoretical economics : TE ; an open access journal in economic theory
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Working paper / National Bureau of Economic Research, Inc.
25
Journal of organizational behavior management
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Journal of advertising research
23
Journal of communication management
23
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
22
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ECONIS (ZBW)
34
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1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
6
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
7
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
8
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
9
Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
Saved in:
10
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
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