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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Andrews, Lynda"
~subject:"Consumer behaviour"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
World
Customer value
2
Konsumentenverhalten
2
Kundenwert
2
Beziehungsmarketing
1
Brand
1
Brand attachment
1
Brand commitment
1
Brand gratitude
1
Brand image
1
Brand management
1
Direct marketing
1
Direktmarketing
1
Engagement regime
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Event marketing
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Event-Marketing
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Andrews, Lynda
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
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Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of retailing and consumer services
3
Health marketing quarterly
1
International journal of consumer studies
1
International marketing review
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
2
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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