A relational approach to direct mail consumption : the perspective of engagement regimes
Year of publication: |
2015
|
---|---|
Authors: | Françoise, Simon ; Andrews, Lynda |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 9/10, p. 1527-1562
|
Subject: | Brand attachment | Customer value | Brand commitment | Brand gratitude | Engagement regime | Relational communication | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenwert | Markenartikel | Brand | Direktmarketing | Direct marketing |
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