A relational approach to direct mail consumption : the perspective of engagement regimes
Simon Françoise; Lynda Andrews
| Year of publication: |
2015
|
|---|---|
| Authors: | Françoise, Simon ; Andrews, Lynda |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 9/10, p. 1527-1562
|
| Subject: | Brand attachment | Customer value | Brand commitment | Brand gratitude | Engagement regime | Relational communication | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Kundenwert | Direktmarketing | Direct marketing | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409448