//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Palmeira, Mauricio"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
EU countries
Konsumentenverhalten
Consumer behaviour
3
Experiment
2
Experimental design
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Decision
1
Decision aids
1
Entscheidung
1
Handelsmarke
1
Hierarchie
1
Hierarchy
1
Inferences
1
Kundenbindungsprogramm
1
Line extensions
1
Loyalty program
1
Loyalty programs
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Non-elite customers
1
Product design
1
Produktgestaltung
1
Professional recommendations
1
Relationship marketing
1
Rewards
1
Service encounter
1
Social status
1
Sozialer Status
1
Status
1
Store brand
1
Store brands
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Book section
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Palmeira, Mauricio
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
Gilmore, Audrey
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of behavioral decision making
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
2
Consumer reactions to professionals who use decision aids
Palmeira, Mauricio
;
Spassova, Gerri
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 302-326
Persistent link: https://www.econbiz.de/10011309605
Saved in:
3
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->