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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Pelsmacker, Patrick de
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European journal of marketing : EJM
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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