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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Woisetschläger, David"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Consumer behaviour
Großbritannien
Konsumentenverhalten
3
Sponsoring
3
Sponsorship
3
Sportmarketing
3
Sports marketing
3
Brand management
2
Football
2
Fußball
2
Markenführung
2
Sport
2
2006
1
Ball game
1
Ballsport
1
Brand image
1
Branding
1
Communication
1
Communications
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Consumer Behaviour
1
Consumer resistance
1
Markenimage
1
Naming rights
1
Professional sports
1
Profisport
1
Public relations
1
Social groups
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1
Sport organization
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Woisetschläger, David
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Buil, Isabel
4
De Chernatony, Leslie
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Canniford, Robin
3
Drennan, Judy
3
Greenley, Gordon E.
3
Grohmann, Bianca
3
He, Hongwei
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Balmer, John M. T.
2
Bijmolt, Tammo H. A.
2
Brennan, Mary
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
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European journal of marketing : EJM
Journal of business research : JBR
4
International journal of automotive technology and management : IJATM
1
Journal of consumer behaviour
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
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ECONIS (ZBW)
3
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
2
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
3
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
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