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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"World"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
World
Konsumentenverhalten
347
Marketing management
128
Marketingmanagement
128
Brand management
122
Markenführung
122
Brand image
106
Markenimage
106
Beziehungsmarketing
95
Relationship marketing
95
Großbritannien
85
United Kingdom
85
Marketing
77
Advertising effects
69
Werbewirkung
69
Brand
67
Markenartikel
65
USA
65
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65
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64
Werbung
62
Customer satisfaction
59
Kundenzufriedenheit
59
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48
Theorie
44
Einzelhandel
43
Retail trade
43
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Innovation
35
Online-Marketing
35
Viral marketing
33
Virales Marketing
33
Marketing theory
32
Marketingtheorie
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Personality psychology
29
Persönlichkeitspsychologie
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
2,061
Journal of retailing and consumer services
1,936
Energy economics
1,060
Applied economics
771
International journal of consumer studies
751
International journal of hospitality management
744
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
742
Technological forecasting & social change : an international journal
719
Journal of international money and finance
669
Intereconomics : review of European economic policy
659
Psychology & marketing
643
Applied economics letters
616
Economics letters
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Journal of banking & finance
572
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
565
Economic modelling
521
Finance research letters
483
International Journal of Energy Economics and Policy : IJEEP
480
The world economy : the leading journal on international economic relations
477
Climate policy
449
Journal of international economics
437
Journal of business ethics : JOBE
429
Journal of world trade : law, economic policy, public policy
428
Journal of international economic law
413
Management science : journal of the Institute for Operations Research and the Management Sciences
394
Asia Pacific journal of marketing and logistics
392
The journal of product & brand management
391
Tourism management : research, policies, practice
388
Food policy : economics planning and politics of food and agriculture
372
The American economic review
368
International review of financial analysis
351
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
The journal of world investment & trade : law, economics, politics
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
340
International review of economics & finance : IREF
333
Journal of travel and tourism marketing
332
Cogent business & management
330
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ECONIS (ZBW)
354
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1
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
4
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
5
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
8
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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