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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
World
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
Großbritannien
85
United Kingdom
85
Marketing
80
Brand
70
Advertising effects
69
Werbewirkung
69
Markenartikel
68
USA
66
United States
66
Advertising
64
Werbung
62
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Theorie
44
Einzelhandel
43
Retail trade
43
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Innovation
35
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
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354
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Article in journal
Hochschulschrift
Aufsatz in Zeitschrift
354
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2
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2
Collection of articles of several authors
1
Sammelwerk
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1
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English
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
2,069
Journal of retailing and consumer services
1,939
Energy economics
1,064
Applied economics
773
International journal of consumer studies
759
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
748
International journal of hospitality management
744
Technological forecasting & social change : an international journal
726
Journal of international money and finance
690
Intereconomics : review of European economic policy
661
Psychology & marketing
652
Applied economics letters
616
Economics letters
592
Journal of banking & finance
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
574
Economic modelling
523
The world economy : the leading journal on international economic relations
502
Finance research letters
483
International Journal of Energy Economics and Policy : IJEEP
481
Climate policy
462
Journal of business ethics : JOBE
445
Journal of international economics
445
Journal of world trade : law, economic policy, public policy
428
Journal of international economic law
420
The journal of product & brand management
396
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Asia Pacific journal of marketing and logistics
394
Tourism management : research, policies, practice
388
Food policy : economics planning and politics of food and agriculture
380
The American economic review
368
International review of financial analysis
354
The journal of brand management : an international journal
354
The journal of world investment & trade : law, economics, politics
354
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
International review of economics & finance : IREF
336
Journal of travel and tourism marketing
333
Cogent business & management
330
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All
ECONIS (ZBW)
354
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11
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
12
Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
13
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
14
Consumer imagination in marketing : a theoretical framework
Philips, Barbara J.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2138-2155
Persistent link: https://www.econbiz.de/10011773849
Saved in:
15
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
16
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
17
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
18
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
19
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
20
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
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