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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Book section"
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EU countries
Konsumentenverhalten
Consumer behaviour
348
Marketing management
128
Marketingmanagement
128
Brand management
122
Markenführung
122
Brand image
106
Markenimage
106
Beziehungsmarketing
95
Relationship marketing
95
Großbritannien
85
United Kingdom
85
Marketing
77
Advertising effects
69
Werbewirkung
69
Brand
67
Markenartikel
65
USA
65
United States
65
Advertising
64
Werbung
62
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Theorie
44
Einzelhandel
43
Retail trade
43
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Innovation
35
Online-Marketing
35
Viral marketing
33
Virales Marketing
33
Marketing theory
32
Marketingtheorie
32
Personality psychology
29
Persönlichkeitspsychologie
29
Social Web
29
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Undetermined
108
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Article in journal
Book section
Aufsatz in Zeitschrift
356
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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English
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
Gilmore, Audrey
2
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European journal of marketing : EJM
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,922
Intereconomics : review of European economic policy
1,366
Journal of common market studies : JCMS
981
International journal of consumer studies
751
International journal of hospitality management
731
Psychology & marketing
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
532
Energy economics
429
Technological forecasting & social change : an international journal
425
Applied economics letters
410
Economic modelling
399
Asia Pacific journal of marketing and logistics
391
The journal of product & brand management
388
European economic review : EER
372
European research studies
363
Economics letters
359
Food policy : economics planning and politics of food and agriculture
347
The journal of brand management : an international journal
344
Journal of marketing research : JMR
342
Management science : journal of the Institute for Operations Research and the Management Sciences
341
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
331
Tourism management : research, policies, practice
314
Journal of travel and tourism marketing
313
Journal of international consumer marketing
311
Journal of marketing management : MM
302
Journal of retailing
301
Cogent business & management
296
Journal of marketing communications
294
Journal of international money and finance
292
Journal of business ethics : JOBE
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
288
International journal of retail & distribution management
288
Marketing letters : a journal of research in marketing
288
Journal of fashion marketing and management
284
The journal of consumer marketing
282
Journal of banking & finance
281
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ECONIS (ZBW)
356
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1
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
4
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
5
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
8
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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