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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Book section"
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EU countries
Konsumentenverhalten
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
Großbritannien
85
United Kingdom
85
Marketing
80
Brand
70
Advertising effects
69
Werbewirkung
69
Markenartikel
68
USA
66
United States
66
Advertising
64
Werbung
62
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Theorie
44
Einzelhandel
43
Retail trade
43
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Innovation
35
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
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108
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356
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Article in journal
Book section
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356
Case study
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2
Collection of articles of several authors
1
Sammelwerk
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Systematic review
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English
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
Gilmore, Audrey
2
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European journal of marketing : EJM
Journal of retailing and consumer services
1,934
Journal of business research : JBR
1,930
Intereconomics : review of European economic policy
1,366
Journal of common market studies : JCMS
988
International journal of consumer studies
759
International journal of hospitality management
731
Psychology & marketing
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
532
Energy economics
430
Technological forecasting & social change : an international journal
425
Applied economics letters
410
Economic modelling
399
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
European economic review : EER
373
European research studies
363
Economics letters
359
The journal of brand management : an international journal
350
Food policy : economics planning and politics of food and agriculture
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
331
Tourism management : research, policies, practice
314
Journal of travel and tourism marketing
313
Journal of international consumer marketing
312
Journal of marketing management : MM
308
Journal of retailing
303
Cogent business & management
296
Journal of international money and finance
296
Journal of marketing communications
295
International journal of retail & distribution management
293
Journal of business ethics : JOBE
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Marketing letters : a journal of research in marketing
289
Journal of fashion marketing and management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
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ECONIS (ZBW)
356
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41
Mobile masculinities : performances of remasculation
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1374-1395
Persistent link: https://www.econbiz.de/10011725687
Saved in:
42
Moving toward settlement : tourism as acculturation practice
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 772-794
Persistent link: https://www.econbiz.de/10011704248
Saved in:
43
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
44
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
45
Product order affects consumer preferences for variety bundles
Mittelman, Mauricio
;
Andrade, Eduardo B.
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
Saved in:
46
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
47
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
48
Self-persuasion as marketing technique the role of consumers’ involvement
Bernritter, Stefan F.
;
Ooijen, Iris van
;
Müller, …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1075-1090
Persistent link: https://www.econbiz.de/10011708858
Saved in:
49
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
50
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
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