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~isPartOf:"European journal of marketing : EJM"
~person:"Bauer, Hans H."
~person:"Christodoulides, George"
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Brand management"
~subject:"Virales Marketing"
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
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