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~isPartOf:"European journal of marketing : EJM"
~person:"Beverland, Michael"
~person:"Keller, Kevin Lane"
~source:"econis"
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Beverland, Michael
Keller, Kevin Lane
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European journal of marketing : EJM
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The journal of brand management : an international journal
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
2
Building corporate reputation with stakeholders : exploring the role of message ambiguity for social marketers
Dickinson-Delaporte, Sonio
;
Beverland, Michael
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1856-1874
Persistent link: https://www.econbiz.de/10008773199
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