//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Bijmolt, Tammo H. A."
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenführung
Consumer behaviour
2
Konsumentenverhalten
2
Advertising effects
1
Consumer purchase behaviour
1
Customer loyalty
1
Customer retention
1
Einzelhandel
1
Kundenbindung
1
Kundenbindungsprogramm
1
Loyalty program
1
Loyalty schemes
1
Multi-item promotions
1
Preismanagement
1
Price framing
1
Pricing strategy
1
Relationship marketing
1
Retail trade
1
Retailing
1
Sales promotion
1
Sales promotions
1
Sales response modelling
1
Verkaufsförderung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bijmolt, Tammo H. A.
Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
He, Hongwei
2
Lee, Wai Jin
2
Melewar, T. C.
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Presi, Caterina
2
Roulet, Raphael
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
2
Woisetschläger, David
2
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Backhaus, Christof
1
Balabanis, George
1
Balaji, M. S.
1
Bang, Nguyen
1
Bell, John E.
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Bode, Matthias
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
SOM research reports
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->