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~isPartOf:"European journal of marketing : EJM"
~person:"Bode, Matthias"
~person:"Iglesias, Oriol"
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Bode, Matthias
Iglesias, Oriol
Balmer, John M. T.
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European journal of marketing : EJM
Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer behaviour : an international research review
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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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The role of corporate
culture
in relationship marketing
Iglesias, Oriol
;
Sauquet, Alfons
;
Montaña, Jordi
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
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