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~isPartOf:"European journal of marketing : EJM"
~person:"De Chernatony, Leslie"
~person:"Keller, Kevin Lane"
~person:"Usman, Osly"
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Brand image
3
Brand management
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Markenführung
3
Markenimage
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2
Brand
2
Consumer behaviour
2
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De Chernatony, Leslie
Keller, Kevin Lane
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Roper, Stuart
5
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3
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European journal of marketing : EJM
The journal of brand management : an international journal
5
Working paper series / The City University Business School
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Brand management ; Vol. 1
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Financial Times handbook of management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The evolution of brands : from signals of quality to storehouses of trust
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The international journal of bank marketing : IJBM
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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