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~isPartOf:"European journal of marketing : EJM"
~person:"Hartnett, Nicole"
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European journal of marketing : EJM
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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2
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
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