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~isPartOf:"European journal of marketing : EJM"
~person:"Kolk, Ans"
~person:"Russell-Bennett, Rebekah"
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Social Marketing
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Social marketing
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Betriebliche Wertschöpfung
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Company-cause fit
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Corporate Social Responsibility
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Corporate social marketing
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European journal of marketing : EJM
Journal of business research : JBR
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Journal of nonprofit & public sector marketing
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Australasian marketing journal
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Contemporary issues in social marketing
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Health marketing quarterly
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International journal of consumer studies
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International journal of market research
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
2
The value of health and wellbeing : an empirical model of value creation in
social
marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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