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~isPartOf:"European journal of marketing : EJM"
~person:"Mortimer, Kathleen"
~subject:"Firm performance"
~subject:"SME"
~subject:"Werbung"
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European journal of marketing : EJM
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The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
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