//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"O'Cass, Aron"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
3
Marketingmanagement
3
Brand
2
Brand image
2
Brand management
2
Brand orientation
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Ambidexterity
1
Australia
1
Australien
1
Brand awareness
1
Brand performance
1
Brand uniqueness
1
Competitive strategy
1
Curvilinear
1
Erfolgsfaktor
1
Estimation
1
Firm performance
1
Formalisation
1
Innovation
1
Mediated moderation
1
Product management
1
Produktmanagement
1
Schätzung
1
Success factor
1
Unternehmenserfolg
1
Wettbewerbsstrategie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
O'Cass, Aron
Balmer, John M. T.
5
Gilmore, Audrey
3
Kitchen, Philip J.
3
Melewar, T. C.
3
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Lee, Wai Jin
2
Liu, Gordon
2
Möller, K. E. Kristian
2
Ormrod, Robert P.
2
Reid, David McHardy
2
Sok, Phyra
2
Tikkanen, Henrikki
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
Alevizou, Panayiota J.
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Beaton, George
1
Berezan, Orie
1
Bernard, Kenneth N.
1
Bhattacharya, C. B.
1
Blankson, Charles
1
Bodur, Muzaffer
1
Bornemann, Torsten
1
Boush, David M.
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Budeva, Desislava G.
1
Burghausen, Mario
1
Butler, Patrick
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European journal of marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->