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~isPartOf:"European journal of marketing : EJM"
~person:"Romaniuk, Jenni"
~person:"Siegert, Gabriele"
~subject:"Fernsehprogramm"
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Fernsehprogramm
Advertising effects
2
Fernsehen
2
Fernsehwerbung
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Television
2
Television advertising
2
Television programme
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Werbewirkung
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Advertising
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Advertising planning
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Consumer behaviour
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Duplication of viewing
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Konsumentenverhalten
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Lead-in
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Longitudinal research
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Loyalty
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Media usage
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Mediennutzung
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Program scheduling
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Programme promotions
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Sales promotion
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Scheduling problem
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Scheduling-Verfahren
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Verkaufsförderung
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Viral marketing
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Virales Marketing
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Werbung
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Romaniuk, Jenni
Siegert, Gabriele
Beal, Virginia
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Best, Sabine
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Dawes, John G.
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Hartnett, Nicole
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Hennig-Thurau, Thorsten
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European journal of marketing : EJM
Australasian marketing journal
1
Die Ökonomie des Sports in den Medien
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
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Public Value : Theorie und Praxis im internationalen Vergleich
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The Business of Entertaining / Medien, Märkte, Management
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Zur Ökonomie der Unterhaltungsproduktion
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ECONIS (ZBW)
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
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