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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand"
~subject:"Relationship marketing"
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Brand
Relationship marketing
B-to-B-Marketing
14
Business-to-business marketing
14
Beziehungsmarketing
5
Lieferantenmanagement
4
Supplier relationship management
4
Confidence
3
Consumer behaviour
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2006-2007
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Baker, Brent L.
1
Christodoulides, George
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Dant, Rajiv P.
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Folse, Judith Anne Garretson
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Godbole, Mousumi Bose
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Paulssen, Marcel
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
161
The journal of business & industrial marketing
88
Journal of business research : JBR
35
Journal of business-to-business marketing
35
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
SpringerLink / Bücher
13
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
The journal of services marketing
5
Cogent business & management
4
Gabler Research
4
International journal of procurement management
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Journal of strategy and management
3
Marketing theory
3
The journal of product & brand management
3
The service industries journal
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Total quality management & business excellence
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ECONIS (ZBW)
5
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1
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
4
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
5
Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
Saved in:
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