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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand image"
~subject:"Einzelhandel"
~subject:"Market share"
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Search: subject_exact:"Markenprodukt"
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Brand image
Einzelhandel
Market share
Brand
68
Markenartikel
68
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Markenimage
43
Beziehungsmarketing
13
Relationship marketing
13
Brand equity
10
Marketing management
10
Marketingmanagement
10
Brand loyalty
9
Branding
8
Markentreue
6
Brand architecture
5
Handelsmarke
5
Store brand
5
Brands
4
Innovation
4
Markenarchitektur
4
Marktanteil
4
Retail trade
4
Advertising effects
3
Brand awareness
3
Brand names
3
Brand orientation
3
Cognition
3
Corporate branding
3
Erfolgsfaktor
3
Gender
3
Geschlecht
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Kognition
3
Online-Marketing
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48
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1
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49
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49
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1
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English
49
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All
Roper, Stuart
3
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Lee, Wai Jin
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Alexander, Nicholas
1
Alpert, Frank
1
Andrews, Lynda
1
Bang, Nguyen
1
Birgelen, Marcel van
1
Brodie, Roderick J.
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Burt, Steven
1
Chang, Chia-chi
1
Chen, Chia-yi
1
Christodoulides, George
1
Chu, Po-young
1
Coleman, Darren Andrew
1
Collins, Alan M.
1
Confos, Nicolla
1
Cronin, James Martin
1
Das, Enny
1
Davari, Arezoo
1
Davis, Teresa
1
Dawes, John G.
1
Ding, Cherng G.
1
Ding, Ying
1
Fernandez Sabiote, Estela
1
Françoise, Simon
1
Fritz, Kristine
1
George, Richard J.
1
Glynn, Mark S.
1
Goulding, Christina
1
Grinsven, Bo
1
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European journal of marketing : EJM
Journal of business research : JBR
184
The journal of brand management : an international journal
164
The journal of product & brand management
157
Journal of retailing and consumer services
121
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
32
The journal of consumer marketing
29
Journal of marketing communications
28
Marketing letters : a journal of research in marketing
28
Journal of international consumer marketing
25
International journal of consumer studies
24
European journal of marketing
23
International journal of hospitality management
23
Journal of strategic marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of retailing
21
International marketing review
20
Journal of global marketing
20
Journal of the Academy of Marketing Science
20
Cogent business & management
19
Journal of international marketing
19
Journal of marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Journal of fashion marketing and management
17
Journal of marketing management : MM
16
SpringerLink / Bücher
16
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of retail and distribution management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Qualitative market research : an international journal
15
International journal of market research
14
International journal of retail & distribution management
14
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ECONIS (ZBW)
49
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10
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49
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date (oldest first)
1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
5
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
6
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
7
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
8
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
9
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
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