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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Brand management
Konsumentenverhalten
Consumer behaviour
149
Marketing management
129
Marketingmanagement
129
Markenführung
125
Beziehungsmarketing
95
Relationship marketing
95
Brand image
82
Markenimage
82
Brand
60
Markenartikel
60
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing
33
Dienstleistungsqualität
28
Service quality
28
Lieferantenmanagement
25
Supplier relationship management
25
USA
25
United States
25
Großbritannien
22
Innovation
22
United Kingdom
22
Corporate reputation
21
Firmenimage
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Strategic management
20
Strategisches Management
20
Einzelhandel
18
Retail trade
18
Brand architecture
17
Corporate culture
17
Emotion
17
Firm performance
17
Unternehmenserfolg
17
Unternehmenskultur
17
Innovation management
16
Innovationsmanagement
16
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68
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Article
193
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3
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196
Aufsatz in Zeitschrift
196
Case study
7
Fallstudie
7
Collection of articles of several authors
3
Sammelwerk
3
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English
196
Author
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Melewar, T. C.
5
Roper, Stuart
5
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Schroeder, Jonathan E.
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Balaji, M. S.
2
Balmer, John M. T.
2
Bruhn, Manfred
2
Buil, Isabel
2
Canniford, Robin
2
Dagger, Tracey S.
2
Gilmore, Audrey
2
Guèvremont, Amélie
2
Harris, Lloyd C.
2
He, Hongwei
2
Lee, Wai Jin
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Olsen, Lars Erling
2
Orth, Ulrich R.
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Pillai, Kishore Gopalakrishna
2
Presi, Caterina
2
Roulet, Raphael
2
Round, Griff
2
Russell-Bennett, Rebekah
2
Samu, Sridhar
2
Samuelsen, Bendik Meling
2
Sok, Phyra
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
2
Woisetschläger, David
2
Abimbola, Temi
1
Aldás-Manzano, Jaoquín
1
Alexander, Nicholas
1
Allen, Douglas E.
1
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European journal of marketing : EJM
Journal of business research : JBR
1,011
Journal of retailing and consumer services
807
The journal of brand management : an international journal
578
The journal of product & brand management
406
SpringerLink / Bücher
339
International journal of hospitality management
338
Psychology & marketing
219
Asia Pacific journal of marketing and logistics
200
Industrial marketing management : the international journal for industrial and high-tech firms
180
The journal of services marketing
174
Journal of the Academy of Marketing Science
169
Journal of marketing communications
167
Journal of marketing
165
Marketing intelligence & planning
165
Journal of business ethics : JOBE
161
Journal of marketing management : MM
161
Journal of travel and tourism marketing
161
Journal of strategic marketing
146
International journal of contemporary hospitality management
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of retailing
142
Tourism management : research, policies, practice
138
International journal of consumer studies
134
Journal of hospitality marketing & management
133
Cogent business & management
129
International journal of retail & distribution management
118
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Marketing letters : a journal of research in marketing
115
The service industries journal
114
Journal of marketing research : JMR
104
The journal of consumer marketing
104
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
101
Journal of fashion marketing and management
100
Journal of international consumer marketing
98
Springer eBook Collection
98
The international review of retail, distribution and consumer research
96
International journal of internet marketing and advertising : IJIMA
95
Journal of promotion management : innovations in planning and applied research
94
The IUP journal of brand management : IJBRM
94
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ECONIS (ZBW)
196
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1
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10
of
196
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date (oldest first)
1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
6
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
7
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
8
Customer-based brand equity and human resource
management
image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
9
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
10
Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
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