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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand names"
~subject:"International marketing"
~subject:"Markentreue"
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Brand names
International marketing
Markentreue
Brand
68
Markenartikel
68
Brand management
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Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
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Roper, Stuart
2
Round, Griff
2
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Empen, Janine
1
Grohmann, Bianca
1
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1
Helm, Sabrina Verena
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Huang, Yen-tsung
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Huang, Yu-an
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1
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Rungie, Cam
1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
24
Journal of retailing and consumer services
24
The journal of product & brand management
23
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
9
Journal of international marketing
9
International journal of internet marketing and advertising : IJIMA
7
Journal of international consumer marketing
7
Handbook of research in international marketing
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
International marketing review
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
The IUP journal of brand management : IJBRM
5
The journal of consumer marketing
5
Australasian marketing journal
4
European journal of marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail and distribution management
4
Journal of hospitality marketing & management
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of advertising : the review of marketing communications
3
International journal of business excellence
3
International journal of consumer studies
3
Journal for global business advancement : JGBA
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of economics & management
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ECONIS (ZBW)
12
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
3
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
4
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
5
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
6
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
7
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
9
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
10
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
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