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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand orientation"
~subject:"Kognition"
~subject:"Marktanteil"
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Brand orientation
Kognition
Marktanteil
Brand
68
Markenartikel
68
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
43
Markenimage
43
Beziehungsmarketing
13
Relationship marketing
13
Brand equity
10
Marketing management
10
Marketingmanagement
10
Brand loyalty
9
Branding
8
Markentreue
6
Brand architecture
5
Handelsmarke
5
Store brand
5
Brands
4
Einzelhandel
4
Innovation
4
Markenarchitektur
4
Market share
4
Retail trade
4
Advertising effects
3
Brand awareness
3
Brand names
3
Cognition
3
Corporate branding
3
Erfolgsfaktor
3
Gender
3
Geschlecht
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Online-Marketing
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English
10
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Lee, Wai Jin
2
O'Cass, Aron
2
Sok, Phyra
2
Buil, Isabel
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Huang, Yen-tsung
1
Johnson, Lester W.
1
Navarro, Angeles
1
Riebe, Erica
1
Roper, Stuart
1
Round, D. J. Griff
1
Rubio Benito, Natalia
1
Sebri, Mouna
1
Sicilia, María
1
Tsai, Ya-ting
1
Wallace, Elaine
1
White, Lesley
1
Wilkie, Dean C. H.
1
Wright, Malcolm
1
Yagüe Guillén, María Jésus
1
Zaccour, Georges
1
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European journal of marketing : EJM
The journal of brand management : an international journal
12
Journal of business research : JBR
6
Journal of retailing and consumer services
5
Betriebswirtschaftliche Diskussionsbeiträge
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Review of industrial organization : RIO
3
Discussion paper / Tinbergen Institute
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
The journal of product & brand management
2
Working paper series / The Harris School, Public Policy, University of Chicago
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in applied microeconomics : a research annual
1
Advances in business and management forecasting
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Business horizons
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
1
Discussion papers in economics
1
Discussion papers of interdisciplinary research project 373
1
Documents de recherche / ESSEC Centre de Recherche
1
ERIM Report Series Reference
1
ERIM report series research in management
1
Econometric Institute research papers
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Faculty & research / Insead : working paper series
1
Handbook of brand relationships
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
10
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1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
4
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
5
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
6
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
7
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Saved in:
8
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
9
Double jeopardy in brand defection
Wright, Malcolm
;
Riebe, Erica
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
Saved in:
10
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
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