Double jeopardy in brand defection
Year of publication: |
2010
|
---|---|
Authors: | Wright, Malcolm ; Riebe, Erica |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 6, p. 860-873
|
Subject: | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Marktanteil | Market share | Messung | Measurement |
-
Price competition and innovation in markets with brand loyalty
Schmidt, Robert C., (2013)
-
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P., (2013)
-
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent, (2014)
- More ...
-
How to grow a brand : retain or acquire customers?
Riebe, Erica, (2014)
-
Double jeopardy in brand defection
Wright, Malcolm, (2010)
-
Double jeopardy in brand defection
Wright, Malcolm, (2010)
- More ...