How to grow a brand : retain or acquire customers?
Erica Riebe; Malcolm Wright; Philip Stern; Byron Sharp
| Year of publication: |
2014
|
|---|---|
| Authors: | Riebe, Erica ; Wright, Malcolm ; Stern, Philip ; Sharp, Byron |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 990-997
|
| Subject: | Acquisition | Defection | Hendry model | Banking | Pharmaceuticals | Beziehungsmarketing | Relationship marketing | Übernahme | Takeover | Markenartikel | Brand | Bank | Markenführung | Brand management | Pharmaindustrie | Pharmaceutical industry | Konsumentenverhalten | Consumer behaviour | Kundengewinnung | Customer acquisition | Arzneimittel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364060