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~isPartOf:"European journal of marketing : EJM"
~subject:"Celebrity-Werbung"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Search: subject_exact:"Advertising effects"
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Celebrity-Werbung
Internet marketing
Marketingmanagement
Advertising effects
69
Werbewirkung
69
Advertising
34
Werbung
33
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
13
Markenimage
13
Online-Marketing
11
Brand management
8
Markenführung
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Marketing management
7
Sponsoring
7
Sponsorship
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Emotion
6
Viral marketing
6
Virales Marketing
6
Product Placement
5
Product placement
5
Celebrity endorsement
4
Cognition
4
Comparison
4
Fernsehwerbung
4
Frauen
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Kognition
4
Print advertising
4
Printwerbung
4
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Television advertising
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Vergleich
4
Women
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Zielgruppe
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Beziehungsmarketing
3
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European journal of marketing : EJM
Journal of marketing communications
80
International journal of advertising : the review of marketing communications
79
Journal of advertising research
74
Journal of business research : JBR
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
International journal of advertising : the quarterly review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
50
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
39
Psychology & marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of retailing and consumer services
32
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of marketing research : JMR
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
16
Journal of marketing
16
The journal of product & brand management
16
Journal of global marketing
15
Journal of marketing research
15
Marketing letters : a journal of research in marketing
15
SpringerLink / Bücher
15
Marketing intelligence & planning
14
International journal of sports marketing & sponsorship
13
Quantitative marketing and economics : QME
13
Journal of the Academy of Marketing Science
12
Young consumers : insight and ideas for responsible marketers
12
Cogent business & management
11
Electronic commerce research
11
Journal of current issues and research in advertising : JCIRA
11
Journal of electronic commerce research : JECR
11
Journal of internet commerce
11
Journal of marketing management : MM
11
Marketing : ZFP ; journal of research and management
11
The journal of brand management : an international journal
11
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ECONIS (ZBW)
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1
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
2
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
3
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
4
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
5
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
6
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
7
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
8
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
9
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
10
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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