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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Innovation"
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Consumer behaviour
Innovation
Konsumentenverhalten
149
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Beziehungsmarketing
95
Relationship marketing
95
Brand image
82
Markenimage
82
Brand
60
Markenartikel
60
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing
33
Dienstleistungsqualität
28
Service quality
28
Lieferantenmanagement
25
Supplier relationship management
25
USA
25
United States
25
Großbritannien
22
United Kingdom
22
Corporate reputation
21
Firmenimage
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Strategic management
20
Strategisches Management
20
Einzelhandel
18
Retail trade
18
Brand architecture
17
Corporate culture
17
Emotion
17
Firm performance
17
Unternehmenserfolg
17
Unternehmenskultur
17
Innovation management
16
Innovationsmanagement
16
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59
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Article
166
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Article in journal
166
Aufsatz in Zeitschrift
166
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
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English
166
Author
All
Gilmore, Audrey
3
Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Balaji, M. S.
2
Bruhn, Manfred
2
Buil, Isabel
2
Canniford, Robin
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Harris, Lloyd C.
2
He, Hongwei
2
Lee, Wai Jin
2
Melewar, T. C.
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Pillai, Kishore Gopalakrishna
2
Presi, Caterina
2
Roulet, Raphael
2
Russell-Bennett, Rebekah
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
2
Woisetschläger, David
2
Allen, Douglas E.
1
Alpert, Frank
1
Andersen, Poul Houman
1
Anker, Thomas Boysen
1
Antonetti, Paolo
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Backhaus, Christof
1
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European journal of marketing : EJM
Journal of business research : JBR
1,460
Journal of retailing and consumer services
785
Technological forecasting & social change : an international journal
668
Research policy : policy, management and economic studies of science, technology and innovation
528
International journal of innovation management
452
SpringerLink / Bücher
408
Technology analysis & strategic management
399
Industrial marketing management : the international journal for industrial and high-tech firms
394
Technovation : the international journal of technological innovation, entrepreneurship and technology management
370
International journal of hospitality management
355
The journal of product & brand management
313
The journal of brand management : an international journal
310
Journal of open innovation : technology, market, and complexity
284
International journal of technology management : IJTM
270
Management science : journal of the Institute for Operations Research and the Management Sciences
211
Journal of business ethics : JOBE
203
International journal of production economics
201
IEEE transactions on engineering management : EM
200
Psychology & marketing
200
Cogent business & management
192
Journal of the Academy of Marketing Science
190
Asia Pacific journal of marketing and logistics
189
Business strategy and the environment
183
International journal of innovation and technology management
183
Industry and innovation
181
The journal of business & industrial marketing
177
The journal of services marketing
177
European journal of innovation management
170
Innovation: organization & management : IOM
160
Journal of marketing
159
Economics of innovation and new technology
156
Finance research letters
155
Research technology management : RTM
155
Springer eBook Collection
154
The service industries journal
154
Journal of strategic marketing
149
Marketing intelligence & planning
147
International journal of contemporary hospitality management
146
Journal of travel and tourism marketing
144
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ECONIS (ZBW)
166
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166
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja
;
Rolland, Sylvie
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
5
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
6
The negative effect of team's prior experience and technological turbulence on new service development projects with customer involvement
Carbonell, Pilar
;
Rodriguez Escudero, Ana Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 278-301
Persistent link: https://www.econbiz.de/10011309608
Saved in:
7
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
8
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
9
The effect of customer information during new product development on profits from goods and services
Witell, Lars
;
Gustafsson, Anders
;
Johnson, Michael D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
Saved in:
10
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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