//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer value"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Customer value
9
Kundenwert
9
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Value creation
3
Dienstleistungsmarketing
2
Marketing management
2
Marketingmanagement
2
Services marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
Artificial neural network
1
Bank
1
Brand
1
Brand attachment
1
Brand commitment
1
Brand gratitude
1
Brand image
1
Brand management
1
Communities
1
Consumer value
1
Consumer-dominant logic
1
Cost management
1
Customer integration
1
Customer lifetime value
1
Customer satisfaction
1
Direct marketing
1
Direktmarketing
1
Engagement regime
1
Europa
1
Europe
1
Event marketing
1
Event-Marketing
1
Forecasting model
1
HR marketing
1
Industrie
1
Kostenmanagement
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Case study
2
Fallstudie
2
Language
All
English
5
Author
All
Andrews, Lynda
2
Anker, Thomas Boysen
1
Drennan, Judy
1
Françoise, Simon
1
Golik Klanac, Nataša
1
Grönroos, Christian
1
Moutinho, Luiz
1
Persson, Andreas
1
Russell-Bennett, Rebekah
1
Sparks, Leigh
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of retailing and consumer services
37
Journal of business research : JBR
33
International journal of hospitality management
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of product & brand management
10
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality and tourism insights
6
Journal of service management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Journal of creating value
5
Journal of customer behaviour
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
Journal of marketing research : JMR
5
Journal of service research : JSR
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
The service industries journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
Journal of business economics and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of vacation marketing
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Service business
4
The journal of business & industrial marketing
4
The journal of services marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
3
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
4
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
5
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->