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~isPartOf:"European journal of marketing : EJM"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
~subject:"Sponsorship"
~subject:"Strategisches Management"
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Corporate social responsibility
Firmenimage
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Strategisches Management
Public relations
20
Öffentlichkeitsarbeit
20
Corporate culture
7
Corporate reputation
7
Marketing management
7
Marketingmanagement
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7
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Balmern, John M. T.
2
Aspara, Jaakko
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1
Grohs, Reinhard
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Lindgreen, Adam
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European journal of marketing : EJM
Corporate communications : an international journal
93
Journal of business ethics : JOBE
65
Journal of business research : JBR
49
Journal of communication management : an international journal
36
Corporate social responsibility and environmental management
34
Corporate reputation review : an international journal
33
SpringerLink / Bücher
24
Journal of marketing communications
22
Business strategy and the environment
19
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
17
Business & society
13
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
13
Accounting, auditing & accountability journal
12
Journal of business strategy
12
Journal of communication management
12
International journal of business communication : IJBC : a publication of the Association for Business Communication
11
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
10
Communicating corporate social responsibility : perspectives and practice
10
Darden Case
10
International journal of advertising : the review of marketing communications
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Management communication quarterly : an international journal
10
Management decision : MD
10
Journal of business ethics : JBE
9
Marketing intelligence & planning
9
Public Relations : ein Handbuch
9
The Routledge handbook of strategic communication
9
The handbook of communication and corporate social responsibility
8
The journal of brand management : an international journal
8
Accounting forum : advancing the interdisciplinary and global connection of accounting research
7
Corporate reputation review
7
Corporate social responsibility in the digital age
7
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
7
Journal of promotion management : JPM
7
Strategische Kommunikationsplanung
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Business horizons
6
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
6
Exploring public relations
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ECONIS (ZBW)
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1
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
5
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
6
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
7
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
8
Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
Saved in:
9
Building corporate reputation with stakeholders : exploring the role of message ambiguity for social marketers
Dickinson-Delaporte, Sonio
;
Beverland, Michael
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1856-1874
Persistent link: https://www.econbiz.de/10008773199
Saved in:
10
Commercial sponsorship
Meenaghan, John A.
- In:
European journal of marketing : EJM
17
(
1983
)
7
Persistent link: https://www.econbiz.de/10001037567
Saved in:
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