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~isPartOf:"European journal of marketing : EJM"
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Trade fair
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Consumer behaviour
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B-to-B-Marketing
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Dienstleistungsqualität
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European journal of marketing : EJM
Journal of travel and tourism marketing
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Customer Experience : Forum Dienstleistungsmanagement
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of business research : JBR
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Journal of promotion management : JPM
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Market economy and privatisation
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The journal of business & industrial marketing
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Consumer perceptions of trade show effectiveness : scale development and validation within a B2C context
Gottlieb, Udo
;
Brown, Mark
;
Ferrier, Liz
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010344344
Saved in:
2
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
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