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~isPartOf:"European journal of marketing : EJM"
~subject:"Value creation"
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European journal of marketing : EJM
Journal of business research : JBR
21
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing theory
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Journal of service management
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Journal of marketing management : MM
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The TQM journal : the international review of organizational improvement
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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Advances in hospitality, tourism, and the services industry (AHTSI) book series
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Australasian marketing journal
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Cogent business & management
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
The value co-destruction process : a customer resource perspective
Smith, Anne
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1889-1909
Persistent link: https://www.econbiz.de/10010205962
Saved in:
3
Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
Saved in:
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