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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand management"
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Brand management
Sales promotion
38
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Consumer behaviour
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15
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European journal of operational research : EJOR
GfK marketing intelligence review : Marketingforschung für die Praxis
Journal of promotion management : innovations in planning and applied research
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of marketing research : JMR
4
Journal of retailing
3
The international review of retail, distribution and consumer research
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International journal of retail & distribution management
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Inventi impact: retailing & consumer services
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Journal of Asian finance, economics and business : JAFEB
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Marketing letters : a journal of research in marketing
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Australasian marketing journal
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Brand the Future : systematische Markenentwicklung im B2B
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CUDARE working paper series
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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Economic research report
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European journal of marketing : EJM
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European research studies
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Faculty & research / Insead : working paper series
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Global business review
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Global journal of business management : GJBM
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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ECONIS (ZBW)
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1
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
2
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
3
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
4
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
5
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
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