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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Verkauf"
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Verkauf
Sales promotion
44
Verkaufsförderung
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Consumer behaviour
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19
Pricing strategy
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Cheng, T. C. E.
1
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Hua, Guowei
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Lee, Ju-Yeon
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Liu, Hsin-Hsien
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Palmatier, Robert W.
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European journal of operational research : EJOR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of personal selling & sales management : JPSSM
3
Vision : the journal of business perspective
3
Business Guides on the Go
2
International journal of industrial organization
2
International journal of logistics : research and applications
2
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of business & industrial marketing
2
... für Dummies
1
CUDARE working paper series
1
Chicago Booth Research Paper
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
DVZ Praxis
1
Department of Economics discussion paper series / University of Oxford
1
Discussion paper / Department of Economics, Colgate University
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
IBER special publications
1
Instant success series
1
Institute for Prospective Technological Studies digital economy working paper
1
International journal of business policy and economics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of production research
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing education : JME
1
Journal of personal selling & sales management
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Why and how do branders sell new products on flash sale platforms?
Zhang, Mingyang
;
Zhang, Juliang
;
Cheng, T. C. E.
;
Hua, …
- In:
European journal of operational research : EJOR
270
(
2018
)
1
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011869020
Saved in:
2
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
3
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
4
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
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