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~isPartOf:"Journal of advertising research"
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European journal of operational research : EJOR
Journal of advertising research
ifo Dresden berichtet
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83
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1
Simplifying tree-based methods for retail sales forecasting with explanatory variables
Wellens, Arnoud P.
;
Boute, Robert N.
;
Udenio, Maximiliano
- In:
European journal of operational research : EJOR
314
(
2024
)
2
,
pp. 523-539
Persistent link: https://www.econbiz.de/10014456880
Saved in:
2
Modeling price response from retail sales : an empirical comparison of models with different representations of heterogeneity
Weber, Anett
;
Steiner, Winfried J.
- In:
European journal of operational research : EJOR
294
(
2021
)
3
,
pp. 843-859
Persistent link: https://www.econbiz.de/10012591533
Saved in:
3
Retail sales forecasting with meta-learning
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
288
(
2021
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10012496537
Saved in:
4
Forecasting retailer product sales in the presence of structural change
Huang, Tao
;
Fildes, Robert
;
Soopramanien, Didier
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
Saved in:
5
Tactical sales forecasting using a very large set of macroeconomic indicators
Sagaert, Yves R.
;
Aghezzaf, El-Houssaine
;
Kourentzes, …
- In:
European journal of operational research : EJOR
264
(
2018
)
2
,
pp. 558-569
Persistent link: https://www.econbiz.de/10011801845
Saved in:
6
Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information
Ma, Shaohui
;
Fildes, Robert
;
Huang, Tao
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 245-257
Persistent link: https://www.econbiz.de/10011435824
Saved in:
7
Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
Saved in:
8
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan
;
Steiner, Winfried J.
;
Weber, Anett
; …
- In:
European journal of operational research : EJOR
246
(
2015
)
1
,
pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
Saved in:
9
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
10
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
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