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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Preismanagement"
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Preismanagement
Sales promotion
53
Verkaufsförderung
53
Consumer behaviour
17
Konsumentenverhalten
17
Pricing strategy
14
Einzelhandel
10
Retail trade
10
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Martín Herrán, Guiomar
2
Sigué, Simon Pierre
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1
Banerjee, Somak
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Becerril-Arreola, Rafael
1
Biswas, Abhijit
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Bruno, Hernan A.
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Che, Hai
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Ham, Sung H.
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Hu, Qiying
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Jin, Yannan
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Karabati, Selcuk
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Li, Yanhai
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Lim, Noah
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European journal of operational research : EJOR
Journal of marketing research : JMR
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
4
International journal of hospitality management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
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Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
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European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
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International journal of industrial organization
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International journal of market research
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International journal of production economics
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International journal of production research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of economics & management strategy : JEMS
2
Journal of marketing analytics : JMA
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ECONIS (ZBW)
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1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
3
Dynamic and targeted bundle pricing of two independently valued products
Gökgür, Burak
;
Karabati, Selcuk
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012102735
Saved in:
4
Why and how do branders sell new products on flash sale platforms?
Zhang, Mingyang
;
Zhang, Juliang
;
Cheng, T. C. E.
;
Hua, …
- In:
European journal of operational research : EJOR
270
(
2018
)
1
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011869020
Saved in:
5
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
6
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
7
Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer
Jin, Yannan
;
Wang, Sujuan
;
Hu, Qiying
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 415-424
Persistent link: https://www.econbiz.de/10010486233
Saved in:
8
Primal and dual dynamic Luenberger productivity indicators
Oude Lansink, Alfons G. J. M.
;
Stefanou, Spiro E.
; …
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 555-563
Persistent link: https://www.econbiz.de/10010487971
Saved in:
9
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
Saved in:
10
Online retailers' promotional pricing, free-shipping threshold, and inventory decisions : a simulation-based analysis
Becerril-Arreola, Rafael
;
Leng, Mingming
;
Parlar, Mahmut
- In:
European journal of operational research : EJOR
230
(
2013
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10009771849
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