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~isPartOf:"European journal of operational research : EJOR"
~person:"Basu, Preetam"
~person:"Gerstmeier, Eva"
~person:"Kumar, Subodha"
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Basu, Preetam
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European journal of operational research : EJOR
Information systems research : ISR
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Leitfaden Online-Marketing ; [Bd. 1]
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
2
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
3
Dynamic pricing and advertising for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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