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~isPartOf:"European journal of operational research : EJOR"
~subject:"Consumer behaviour"
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Consumer behaviour
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European journal of operational research : EJOR
Health marketing quarterly
15
SpringerLink / Bücher
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International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing communications
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Journal of retailing and consumer services
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of marketing
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NBER working paper series
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic business
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of targeting, measurement and analysis for marketing
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Kundenmanagement & Electronic Commerce
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Marketing letters : a journal of research in marketing
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Schriftenreihe Studien zum Konsumentenverhalten
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Springer Gabler Research
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... für Dummies
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Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Der Markt : international journal of marketing
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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2
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
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