Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Zhen-Yu Chen; Zhi-Ping Fan; Minghe Sun
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Zhen-Yu ; Fan, Zhi-Ping ; Sun, Minghe |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 241.2015, 2 (1.3.), p. 422-434
|
| Subject: | Data mining | Direct marketing | Response modeling | Social media | Engagement behavior | Social Web | Social web | Data Mining | Direktmarketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010487983